FOR IMMEDIATE RELEASE
(Chesterfield, Mo.) - The National Christmas Tree Association has launched a new contest for the 2007 holiday season inviting YouTube users to “Get Real This Christmas.”
To participate in the contest, YouTube users can create a unique video (three minutes or less) showing or explaining why a Real Tree is the best choice this holiday season. All videos must be posted to the NCTA YouTube group page, www.youtube.com/group/getreal, by Dec. 15, 2007. Videos will be evaluated by a panel of judges and the top three will be selected on the basis of creativity, accuracy, persuasiveness and popularity.
The grand prize winner will be awarded $500; the second-place winner will receive $250; and the third-place entry will receive $100.
NCTA sponsors the contest as part of a broader campaign to make sure that Christmas traditions and values remain strong. The multi-year campaign’s goal is to reach Americans with the underlying message, “Nothing Says Christmas More Than a Real Tree.”
Visit NCTA’s Web site at www.realchristmastrees.org to download Official Rules & Regulations for the contest. An introductory video for the contest and a sample video can be viewed at www.youtube.com/group/getreal.
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National Christmas Tree Association
16020 Swingley Ridge Rd
Suite 300
Chesterfield, MO 63017
636/449-5071
Fax: 636/449-5051
www.RealChristmasTrees.org
