Thursday, July 24, 2008
154 Days Until Christmas



 

 
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    Today's Tree
    Norway Spruce
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    TREE FACT
    An acre of Christmas Trees produces the daily oxygen for 18 people. Learn More -->

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    National Christmas Tree Association, Inc.


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  • Consumer Survey Results


    RETAIL MARKET VALUE - 2006

    TREE TYPE MEAN PURCHASE PRICE NUMBER PURCHASED RETAIL VALUE ($)
    Real Trees $40.50 28.6 million $1.2 billion
    fake trees $68.00 9.3 million $631 million

    REAL TREE TYPE PURCHASED IN 2006

    Pre-Cut 84%
    Cut My Own 16%


    CHRISTMAS TREE PURCHASE FIGURES SINCE 2001
    (In millions of households).

      2001 2002 2003 2004 2005 2006
    Real 27.8 22.2 23.4 27.1 32.8 28.6
    fake 7.3 7.4 9.6 9.0 9.3 9.3


    MEAN DOLLARS PAID

      2001 2002 2003 2004 2005 2006
    Real $31.90 $32.90 $33.80 $42.60 $41.90 $40.50
    Fake N/A $71.20 $68.80 $96.50 $72.20 $68.00


    LOCATION OF REAL TREE PURCHASE

    LOCATION 2004 2005 2006
    Choose & Harvest Farm 27% 22% 29%
    Nursery/Garden Center 19% 17% 15%
    Chain Store
    (Wal-Mart, Home Depot, etc.)
    16% 19% 19%
    Retail Lot 13% 19% 25%
    Non-profit Group
    (Boy Scouts, churches, etc.)
    8% 12% 9%
    Internet N/A N/A 4%
    Other 13% 7% 9%


    REASONS FOR NOT DISPLAYING A CHRISTMAS TREE - REAL OR ARTIFICIAL - IN 2006

    REASON %
    Didn't want to or feel like it 22%
    Home Alone or No Kids 20%
    Not home for Christmas 18%
    Too busy / too much trouble 10%
    Religious reasons 9%
    Multiple responses allowed.


    Source: Consumer Surveys commissioned by NCTA.


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