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National Christmas Tree Association, Inc.
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Consumer Survey Results
All figures are for U.S. households only. We do not have state by state data. Error range is +/- 3.1%.
RETAIL MARKET VALUE - 2010
| TREE TYPE |
MEAN AVERAGE DOLLARS SPENT |
NUMBER PURCHASED |
RETAIL VALUE ($) |
| Real Trees |
$36.12 |
27.0 million |
$976 million |
| fake trees |
$64.61 |
8.2 million |
$530 million |
WHAT THE NUMBERS MEAN
- These figures are from the annual consumer tracking poll commissioned by NCTA and conducted by Harris Interactive.
- Note: Mean dollars spent is NOT a measurement of the average price/cost of trees. It is only a measurement of what consumers taking the poll spent on the trees they purchased.
- We do not have an effective way of measuring the average retail price of trees.
PRE-CUT VS. CUT YOUR OWN
| |
% of all trees purchased |
| Pre-Cut |
76% |
| Cut My Own |
24% |
WHAT THE NUMBERS MEAN
- Pre-cut trees may be purchased at a variety of locations, including retail lots, garden centers, chain stores, Choose & Cut farms, nonprofit groups and over the Internet.
- "Cut my own" is a tree harvested by the consumer and purchased at a Choose & Cut farm, where it is grown by the farmer. Depending on your area, it may also be referred to as "U-Cut," "Choose & Cut," "U-Pick," "Choose & Harvest," etc.
CHRISTMAS TREE PURCHASE FIGURES SINCE 2003
(In millions)
| |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
| Real |
27.1 |
32.8 |
28.6 |
31.3 |
28.2 |
28.2 |
27.0 |
| fake |
9.0 |
9.3 |
9.3 |
17.4 |
11.7 |
11.7 |
8.2 |
WHAT THE NUMBERS MEAN
- The 2010 poll results show that consumers in the U.S. purchased 27 million farm-grown Christmas trees and 8.2 million artificial trees. Real Trees outsell fake trees by a greater than 3 to 1 margin.
- Many factors can influence total trees purchased, including harvest conditions, weather conditions, number of consumers traveling for the holidays and even the number of days between Thanksgiving and Christmas.
WHERE PEOPLE BUY REAL TREES
| LOCATION |
2006 |
2007 |
2008 |
2009 |
2010 |
| Choose & Harvest Farm |
29% |
21% |
31% |
32% |
33% |
| Nursery/Garden Center |
15% |
20% |
11% |
10% |
12% |
Chain Store
(Wal-Mart, Home Depot, etc.) |
19% |
23% |
24% |
20% |
21% |
| Retail Lot |
25% |
12% |
7% |
17% |
13% |
Non-profit Group
(Boy Scouts, churches, etc.) |
9% |
9% |
18% |
13% |
9% |
| Internet |
4% |
N/A |
N/A |
N/A |
N/A |
| Other |
9% |
15% |
9% |
8% |
12% |
WHAT THE NUMBERS MEAN
- As seen here, location of Real Tree purchases can vary from year to year.
- Because there are so many different types of businesses selling trees, it's difficult to pinpoint any specific trend.
- Anecdotally, NCTA has heard of an increase in Internet/online purchases -- but these figures are still below the error range of 3.1% so they don't appear in the numbers.
WHAT THE NUMBERS MEAN
- Consumers spend almost twice as much on Real Christmas Trees grown on farms through the U.S. and Canada than they do on new artificial Christmas trees, most of which are produced in Chinese factories.
- The economy seems to have little effect on the tradition of buying and displaying a farm-grown Christmas Tree.
- Polling data shows that young adults display a farm-grown Christmas Tree at a higher rate than the overall population. This would indicate an increase in the number of Real Trees purchased each year.
- It is estimated that Christmas tree farms in North America planted about 40 million new tree seedlings in the winter/spring of 2011 to replace harvested crops and meet future increased demand.
Source: Consumer Surveys commissioned by NCTA. For more information, visit the NCTA Media Center.
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