Consumer Survey Results

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Statistical snapshot:

NCTA’s 2018 Christmas season consumer survey was conducted within the United States by Nielsen/Harris Poll on behalf of NCTA from January 7-9, 2019 among 2,020 U.S. adults ages 18 and older. 


Survey respondents were balanced for age, sex, race/ethnicity, education, geographic region and household income to match the actual proportions of the US population. 


The survey participants’ responses are then projected to the 124.59 million US households, as identified by the 2015 US Census. Based on those projections:


  • 32.8 million real Christmas trees were purchased in 2018; on average the survey participants reported they paid $78 for a real tree in 2018
  • 23.6 million new fake trees were purchased in 2018; on average the survey participants reported they paid $104 for a new fake tree in 2018  


2018 REAL TREE PURCHASES INCREASED 20%, PRICES INCREASED 4% COMPARED TO 2017 

  • 27.4 million real Christmas trees were purchased in 2017 
  • On average the survey participants reported they paid $75 for a real tree in 2017


2018 FAKE TREE PURCHASES INCREASED 12%, PRICES DECREASED 3% COMPARED TO 2017

  • 21.1 million fake Christmas trees were purchased in 2017
  • On average the survey participants reported they paid $107 for a fake tree in 2017 


The 10-year average number of real Christmas trees purchased as projected by NCTA’s consumer survey is 28.33 million annually.




2017 2018
Real trees purchased 27.4 million 32.8 million
Average price per real tree $75   $78



Fake trees purchased 21.1 million 23.6 million
Average price per fake tree $107   $104



Where Real Christmas trees were purchased in 2018:

 

Choose & Cut Farm: 28%

Nursery/Garden Center: 10%

Chain Store (Walmart, Home Depot, Loews, etc.): 28%

Retail Lot: 23%

Non-Profit Group (Boy Scouts, churches, etc.): 6%

Other: 3%

Online (Amazon & all others): 2%


Contact Us
For media queries and general questions about the National Christmas Tree Association, please contact: 


800-975-5920

Or email

info@realchristmastrees.org